Landing page load time now affects keywords' Quality Scores

Google designs its products with user experience as the number one priority. Early in Google's history, our founders, Larry and Sergey, articulated this philosophy in Ten things Google has found to be true. One of these principles is "Fast is better than slow." We've found this rule to be especially applicable to the landing pages of AdWords ads. When a user clicks an ad, a landing page that loads quickly provides a better user experience than a landing page that loads slowly. In early March, w [...] Read the rest of article...

Source: http://adwords.blogspot.com/

Tags: affects   keywords   landing   load   now   page   quality   scores   time  

2008-06-18 18:56:00 / from: [Google] Inside AdWords

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