New Tracking Options with AdWords Rich Media and Video Templates

On the Analytics blog, we spend a lot of time talking about bounce rate. The bounce rate is defined as the percent of users who leave your website after viewing just one page (Single Page Access / Entries). There's been a new development in AdWords that could help lower your bounce rate for display ads, while giving you more granularity into which segment or area of an ad visitors tend to click on.With the new Rich Media and Video templates in the AdWords Display Ad Builder, you can now show o [...] Read the rest of article...

Source: http://analytics.blogspot.com/

Tags: adwords   and   media   new   options   rich   templates   tracking   video   with  

2009-04-02 14:32:00 / from: [Google] Analytics

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