Track online impact of Google TV Ads using Google Analytics

Google TV Ads can be an effective means of reaching new customers and driving incremental traffic to your website. Now, you can track the online impact of your TV campaigns through your Google Analytics account. How it worksUsing Google Analytics, you can now easily track website metrics, such as visits, conversion rates and revenue, alongside metrics from your TV Ads campaigns, including:Impressions delivered Number of ad plays Cost CPM paid By viewing these metrics together, you can analyze t [...] Read the rest of article...

Source: http://adwords.blogspot.com/

Tags: ads   analytics   google   google   impact   of   online   track   tv   using  

2008-06-05 18:05:00 / from: [Google] Inside AdWords

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